Having been within the business for over a decade now, we’ve seen almost every sort of Bulk SMS Marketing strategy, with varying levels of success. The one common denominator between all the strategies employed is that companies who embrace this relatively new (for businesses anyway) channel is that they’re nearly always successful.5 Top Tips to increase sales with SMS Marketing
Often the primary thought when people hear, “business text messaging” is, OH NO, you’re not getting to be one among those spammers are you!?
True, within the past Bulk SMS for businesses usually consisted of getting an enormous list of mobile numbers and sending all of them a spam SMS message! Nowadays though, the law and therefore the savvy UK customer has trapped with these rogue companies and that they are virtually non-existent. 5 Top Tips to increase sales with SMS Marketing
In fact, here are some recent “Business Texting Fast Facts”
65% of individuals send business text messages from their mobile on a day to day
50% of individuals receive business text messages from a member of their team/ department/ office
47% of individuals receive business text messages from a colleague
36% receive business text messages from a customer or client
71% of individuals use business texts for setting ‘reminders of meetings and appointments’
18% of individuals used business texts for ‘notifying people about new meetings and appointments’
14% of individuals use business text for ‘chasing up suppliers or new orders’
36% of respondents said that they receive text messages from a customer or client
11% of individuals receive text messages from suppliers.
So, what are the foremost effective ways to realize increased sales using Bulk SMS?
In reverse order of success rating;
Start a text club. Allow people to text in to a keyword to receive special offers from you by text message.
Keep a customer informed during the order process. Text them once you have received the order, when payment has been taken & when it’s been dispatched with a delivery time estimate. This has been proven to dramatically increase repeat orders and positive word of mouth.
Text enable your advertising. Allow people to reply by texting you. on the average around half respondents will prefer to do so if you include a text response on your advertising and sometimes those people wouldn’t have responded so you increase response rates.
Text lapsed customers. attempt to get an inventory of consumers from your database who haven’t bought for X months and text them out a suggestion to encourage them back to you. goodbye as that they had an honest experience last time, this is often one among the fastest ways to realize new sales.
And, in at no 1 …..
Follow up your sales. Customers like nothing quite to be assured they need made the proper choice buying from you. Text them X days after the sale thanking them for his or her business and offering variety to call if they have any help or anything further. we’ve seen this increase recall rates, increase repeat purchase and hugely increase positive word of mouth amongst peer groups – essentially free advertising!
Take a glance at a couple of SMS Marketing Case Studies for other ideas but if you are doing only the 5 above, you’ll notice immediate results and sales increases.