The coronavirus and therefore the associated lockdowns have forced many restaurants to tug down the shutters. Although it’d be best to tread lightly when it involves any significant investments, we expect this is often a superb time to build up some easy-to-implement restaurant marketing strategies that’ll help your brand build some traction online.
Let’s address the why first. Why is it a superb time to plug your business? One, increased screen time. Your customers are spending longer online. Two, less competition. it’s seen that only alittle fraction of the restaurants (particularly the larger restaurant chains) are engaging their customers online.
Here are some tips to plug your restaurant online.
Tell them how ‘safe’ your food is.
Tell people about the steps that you’re taking to stay COVID cornered (from your restaurant at least). you’ll create short videos or upload images of the kitchen to drive home the purpose of excellent hygiene at your restaurant. Photos of staff and waiters abiding by the social distancing and preventive care norms in situ . These are a number of the items that your customers would want to understand .
How are you practicing social distancing at the restaurant?
What are the steps you’re taking permanently sanitation?
Do you offer contactless delivery?
Make use of your social media channels to tell your customers that ordering from you is safe and straightforward .
social media for restaurant
An informative creative on the steps taken by Rolls Mania for better hygiene.
Run offers and promotions.
Drive value through your promotions. Did you recognize that:
80% of diners are likely to undertake out a restaurant if there’s a deal available (RetailMeNot).
57% of millennials search for restaurant coupons (Valassis)
Tell people why they ought to order from you now. Get during a few discounts in, run a couple of promotions through to your existing customer base using your CRM channels of SMS and Email. Also, you’ll run some paid promotions on your social media handles to succeed in bent a wider audience.
Burger King is regular with the promotions it runs.
Create content around your brand story
This is again an excellent time to speak what sets you apart. What’s your brand story? How have you ever grown over the years? What are the ups and downs that you’ve faced as a brand? What are your goals and aspirations? Your customers would love an excellent story. So create one and articulate it well. Push this across your marketing channels and keep an in depth tab on the engagement.
KFC has an exclusive section on their brand story.
Optimising your website for SEO is an ever evolving process. the character of search keep changing and a method to remain abreast with the newest search trends is to stay a track of Google Search Trends and Google Keywords Planner. this may offer you a far better sense of what people are searching online. make sure that these keywords are a neighborhood of your website pages. To optimise your website, make sure that your Google My Business account is up so far with the newest information- address, cuisine items, operational timings, sort of business etc.
Google Keyword Planner helps you retain a track of keywords in your niche.
Consider Google/YouTube Ads
A lot of search queries are punched in Google and YouTube on a day to day , including people who pertain to your business. . Traffic on these domains are the very best across the web . Through ads, your restaurant’s website can get top spots (Rank 1 on program results) for these keywords and this brings in relevant customers to your domain.
Getting started with YouTube Ads
Getting started with Google Ads
The keyword tasty burgers has 50 million+ content views
Leverage the facility of social media
Social Media is an ever changing platform. New features are introduced in existing social media and new social media platforms have also come up. Live Video streaming is growing in popularity with roughly a 50-60% increase YoY on the stream time. Mobiles today are loaded with top quality cameras and video edit features which will assist you shoot and upload videos quickly.
New platforms like Tik-Tok have also shown excellent performance within the previous couple of years. So if you haven’t quite gotten started with social media now would be an excellent time!
Quora is a superb Question Answer platform. It tells you tons about what questions people have about your industry. Answering questions consistently helps educate the customer about how the industry works on the india, how your restaurant works on the within . This successively instils faith and trust. you’ll gauge the highest questions from the trending section or the foremost followed section. Quora also has an ads platform which will assist you feature your content and place ads where you are feeling your audience is probably going to be.
Using Quora for marketing – an in depth guide
quora restaurant questions
Customers ask tons of questions on Quora.
Rope in influencers
Generating new ways of amplifying your brand’s reach is vital . Influencers and somian specialists are over the web now. For a restaurant, an honest thanks to win more eyeballs is to urge featured on food influencer platforms. 3 important things to ascertain here would be.
How popular is that the influencer? this will be seen through metrics like follower base, average engagement per post.
How cost effective is that the influencer? Make a table of engagement and price and evaluate the ROI.
What content to erupt the influencer? you’ll show people what’s cooking at your restaurant, what are the initiatives you’re doing for the purchasers at this point , what safety measures you’re implementing, what are the back-end operational processes you follow at the kitchens then forth.
It is important that you simply keep engaging your customers online, albeit your restaurant is temporarily closed. There are new and better ways of communicating online and you ought to always get on top of your game by being present where your customers are. We hope this guide helped you learn something new. Do allow us to know your thoughts within the comments section below!