Below we have the top 15 digital marketing interview questions that help you to crack an interview easily.

This blog Digital marketing interview questions include the top questions and follow the entire blog to become an expert in the interview.

1) Explain what’s digital marketing?

Digital marketing is brand marketing tactics through the web. It includes various modules like SEO, SEM, and link building.

2) How are you able to categorize digital marketing?

Digital marketing/communication is categorized into two segments

Inbound Marketing: This strategy takes the assistance of digital content in e-books, social media, webinars, or e-newsletter to extend the number of clicks on links and learn more about a few companies and its services.
Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reaches out to potential customers through digital mediums

3) Explain what’s SEO?

Search Engine Optimization widely referred to as SEO is that the process of improving the structure, content, and organization of your site, in order that the Search engines can index them correctly. It also involves doing promotional activities to spice up your program rank.

4) Explain what’s a keyword in digital marketing? How important is it from the purpose of SEO?

“Keyword” in digital marketing is that the term that a user’s or person enters into an inquiry engine to seek out specific information.
From an SEO point of view, for better page ranking keywords are very important. How and where you’ve got used the keywords will reflect your website ranking.

5) Mention what are the key areas where you’ll use keywords to optimize the location ranking?

For better page ranking, you want to use the keywords in the following areas

  • Keyword in Website URL
    Keyword in Website Title
    Keyphrase in Meta tag
    Keyword in website content
    Keyphrase density is the body text
    Keywords in Headlines
6) Explain what’s PPC or Pay Per Click advertising?

Pay Per Click also referred to as Cost Per Click, maybe a technique wont to direct traffic to websites. during this technique, advertisers pay the publisher ( website owner or a host of the website) when the ad is clicked. In other words, it’s the quantity spent to urge a billboard clicked.

7) Mention what are the first models for determining Pay-Per-Click?

The primary models for determining Pay-Per-Click are

Flat-rate PPC :
In this sort of model, both publishers and advertiser comply with a hard and fast amount which will be purchased each click. Most time, the publisher features a rate card for PPC plan supported different areas of their website or network. the quantity varies as per the content that generally attracts more or fewer people.

Bid based PPC :
In this sort of model, the advertiser competes with other advertisers during a private auction hosted by a publisher. The advertiser will inform the publisher for the utmost amount of bid he’s willing to pay.

8) Explain what’s Google Adwords?
  • Google Adwords is the single hottest PPC advertising system within the world. It works on Pay per click model.
  • The AdWords platform enables the business to make ads that appear on Google’s program and their other properties.
9) Mention what’s an efficient PPC keyword should be like?
  • An effective PPC keyword should be
    Relevant: List out the targeted keywords
    Exhaustive: aside from hottest keywords it should include the “long tail of search”
    Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting.
10) Mention what are the key elements to optimize the conversion rates per PPC?

The conversion rate is nothing but to bring more visitors to your site. to extend the conversion rates you’ve got to specialize in following things

  • Write compelling content on your site that’s relevant to the keyword or search query
    Maintain a high degree of relevance between your ads and corresponding landing pages
    The webpage should easy registering process, signing up for a newsletter, or making a sale
    Check the design of your landing page which should have the right combination of color, layout, and GUI to draw in more customers.
11) What should be the approach for effective Pay Per Click campaigns?

For effective Pay Per Click campaign, you would like to try to follow things

Add more PPC keywords: By adding more keywords that are relevant to your business, you’ll expand the reach of your pay per click
Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you’ll improve click-through-rate (CTR)
Review Costly PPC Keywords: Review expensive and underperforming keywords
Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
Add negative keywords: to enhance campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search thereupon keyword, it’ll not show your website/content).

12) List out a number of useful online marketing tools?

Some of the useful online marketing tools are

  • Google Analytics
    Digital point keyword tracker
    Crazy egg heat maps
    Keyword discovery
    XML Sitemap Generator
    Favicon generator
    SubmitExpress Link Popularity.
13) Explain what’s on-page and off-page optimization?
  • Off-page optimization: it’s the method of boosting your program ranking by getting external links pointing back thereto
  • On-page optimization: On-page optimization directly deals with the content and structure of the web site.
14) What one should do to avoid the penalty?
  • Do not link to the other site with bad page rank
    Avoid Poison words, for instance, word “link”, once you hypertext this text to offer the link to your site it becomes poison words
    Avoid stealing text or images from other domains
    Avoid redirecting users to a different page through refresh meta-tags – don’t immediately send users or visitors to a different page even before he or she clicked on the online page link.
15) Mention what are the characteristics of “bad links”?

The characteristics of “bad links” are

  • Links from sites that are unrelated to your sites
    Links from low Page Rank and Low traffic
    Bad links from link exchanges
    Backlinks from those sites that aren’t in Google index
    Paid links
    Link from an equivalent anchor text coming from multiple sites
    Spammy links from blogs or articles.

All the above digital marketing interview questions surely assist you to face the interview easily.

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