1. Voice Search
“Alexa, what percentage Americans own a sensible speaker?”
“66.4 million, or over ¼ of adults within the US.”
That’s right, over 25% of adults within the US own a sensible speaker like an Amazon Echo or Google Home. additionally , 31% of smartphone users worldwide use voice-activated search, like Siri, a minimum of once every week . it’s estimated that in 2020, 50% of all searches are going to be voice searches. that creates voice search one among the most important online marketing trends of 2020.
This is the year that digital marketers can not ignore voice search. There are tons of belongings you can do to optimize your site for voice search, but the foremost important change involves using long tail keywords like “how to form vegan brownies” rather than a shorter keyword like “vegan brownies.”
2. Shoppable Posts
By now, you recognize that social media may be a huge a part of online marketing. What you would possibly not realize is simply what percentage people shop on social. 60% of Instagram users say they discover new products on Instagram and during a survey of over 4,000 Pinterest users, a whopping 70% said Pinterest helps them find new products.
These platforms have taken note of the very fact that folks are using them to buy and have made it easier for merchants to sell via social media. Over the past few years, Instagram, Pinterest, and Facebook all have ways for ecommerce stores to make shoppable posts employing a native integration that creates it easy to tag and shop products directly in your posts. For online retailers, this is often an excellent thanks to drive traffic to product pages.
Let’s check out this instance from free on Instagram:
Instagram social selling trend
This photo is on their feed and once you tap the photo, the dress name and price appears. Tap the worth and you’ll be taken to a screen with more information and therefore the choice to view the item on the free website. From this screen, you’ll also scroll and see more products.
By utilizing social commerce, you’re reaching new customers, reducing the barriers to buying , and dramatically shortening the sales funnel. While shoppable posts are on the increase for the past few years, we expect them to become the norm in 2020.
3. Immersive Tech like AR and VR
Augmented reality (AR) and computer game (VR) have exploded in popularity over the past few years and are quickly becoming one among the highest marketing trends. This year (2020), it’s estimated that approximately 100 million people will use AR to buy online and in-store.
AR is already getting used by major companies like IKEA. Using their app and AR, customers can see what a bit of furniture would appear as if within the ir space before purchasing (or even setting foot during a store)! Take a glance at this shelving unit we tested in the TheeDigital conference room:
VR Using IKEA furniture
4. Interactive Content
91% of buyers are trying to find more interactive content online and in 2020, content marketing will shift its focus to offer the people what they need . Shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a couple of samples of interactive content.
Interactive Content Buzzfeed Quizzes
Interactive content are going to be one among 2020’s top marketing trends for a couple of reasons:
This type of content is new and original, helping it traverse noise
It gives visitors a reason to remain on the page
It’s extremely shareable (almost everyone has seen someone share results of a silly quiz like “What quite cheese are you?”)
The shareability increases your brand awareness
Last but not least, people just like to interact!
5. Smart Bidding in Google Ads
Automation is nothing new within the digital marketing world, but because of recent Google Ads updates announced at Google Marketing Live, we expect automation and smart bidding to become the norm for several PPC account managers.
Google Ads relies on machine learning to optimize your bids so you get the foremost value out of each conversion. The improvements announced at Google Marketing Live make optimizing your bids better than ever with the power to settle on conversion actions at the campaign level, the power to optimize your bids across several campaigns with a group of desired conversion actions, and therefore the ability to line bids to automatically change when a purchase starts or stops. These improvements will assist you maximize your conversions.
Personalized marketing is where it’s at in 2020. Consumers are uninterested in seeing generic ads which will not have anything to try to to with them. we modify the channel when commercials are on (that’s if we still have cable) and pay extra to music streaming services to avoid ads. Traditional advertising and generic commercials are increasingly ineffective.
That’s where personalized advertising comes in.
90% of 1,000 people surveyed said they find personalization appealing and 80% said they’re more likely to try to to business with a corporation that gives personalized experiences. Customers are starting to expect personalization and there are tons of the way for digital marketers to deliver.
Segmented email lists are one among the foremost popular ways to personalize your online marketing efforts. In fact, personalized email blasts perform 3X better than generic emails sent to your entire list! Most email marketing tools, like MailChimp and Constant Contact, and marketing automation tools, like HubSpot and Pardot, make list segmentation simple and straightforward .
If you’re not personalizing your marketing messages, make 2020 the year that you simply make marketing personal.
7. Social Messaging Apps
Social media apps like Facebook Messenger, WeChat, and WhatsApp aren’t only for messaging friends anymore. These apps are getting popular ways for businesses to speak with their customers. In fact, Facebook Messenger sees over 10 billion messages exchanged between individuals and businesses monthly .
Messaging apps are popular for businesses because customers find it convenient to possess direct contact with companies. additionally , it allows for very personalized marketing, which we already know people love.
Here are a couple of ways businesses are using messaging apps:
Establishing contact and building relationships
Educating customers about their business/products
Inviting people to events
Regaining potential customers
Providing customer support
Think about how your business can use social messaging apps in 2020!
8. Visual Search
Visual Search is simply what it seems like – using images rather than keywords in search engines. Already utilized in beta by Pinterest and Google, a visible search will allow users to require an image of something they might wish to look for (to buy or find similar items) and therefore the uploaded picture are going to be wont to find results. As this technology only grows and improves, even Pinterest’s CEO Ben Silbermann has predicted that “the way forward for search are going to be about pictures instead of keywords.”
9. Stories on Social Media
When Snapchat was released in 2017, it had been the primary social media platform to imagine the “story” – short and sweet picture or video messages that disappear after 24 hours. because the concept of the story has spread in popularity over other social media platforms like Facebook and Instagram, the story is not any longer just a phenomenon for millennials and gen z. Now companies, large and little , are using them to extend brand awareness and take the chance to interact with a younger audience. Try stories on Snapchat, Instagram, and even Facebook.
10. Employee Engagement
Giving your audience an efficient and courteous customer experience has got to start from the bottom up – together with your employees. because the face of your company, your employees got to be not only knowledgeable of your brand but engaged and happy to be a part of it. By engaging them in your brand, you make sure that they need your business to succeed even as very much like you are doing .