The past and therefore the present reflect the longer term . Just a few of months ago if one were asked to project the longer term of social media marketing trends for 2020 it might be a comparatively easy task. Post COVID-19 the projections become skewed. Take a glance at both.
Social media matters!
It has 3.484 billion users, which is about just but half the world’s population. 4.54 billion people use the web and three .8 billion use social media which tells you tons .
THE POST-COVID-19 WORLD SOCIAL MEDIA MARKETING TRENDS PROJECTIONS 2020
It was relatively straightforward within the pre-COVID-19 times. The customer took center stage and you targeted customers on social media directly or obliquely.
1. COMMUNITY is formed from PEOPLE
The accent is a smaller amount on marketing and more on social. it’s important to create relationships and sustain them.
Give them the experience they expect not the one you would like to thrust down their throats.
Mary Davies, President, Beanstalk Internet Marketing stated that “The businesses got to encounter as being a lover during a community and help.” That was before COVID-19. This echoes into the longer term post-Covid-19 era when “helpful” and “friend” will gain traction.
Elena Salazar, Digital Marketing Manager of VMWare maybe was a touch prescient when she said that “The accent should be to concentrate to audiences and humanize your brand.” this may be even more important within the post-COVID-19 era and even during the continued global lockdown.
Social media users are becoming uninterested in all the pushy activities of brand name marketers and being bombarded with offers that always carry a proviso. They expect, and social marketers should deliver engagement and interaction. 29% of individuals removed social media accounts thanks to overload. 27.2% considered it a waste of your time and 26.7% saw a scarcity of trust. Yet, it’s worth that specialize in due to the returns. for each dollar spent the social media channel returned $ 5.20.
The trend is to form the community a key platform instead of a herd of consumers to be milked at the proper time. Brands are expected to entertain and educate and facilitate meaningful interactions between fans, users and followers. Marketers will have their work cut bent write the proper contents, answer comments and posts and send direct messages.
Mel Carson, Founder and CEO of Delightful Communications put it succinctly “people not just pixels”.
2. INFLUENCERS IN 2020 AND BEYOND
If you can’t get the work done, call in an expert. this is often what your boss would say. Ergo, one turns to influencers with a robust position to place in their two words for you. It works so why not cash in of influencers in 2020. Post COVID-19 the influencers may sing a special song but their voice will matter just an equivalent .
3. THINGS ARE HAPPENING IN PLACES aside from FACEBOOK
Talk about social media and therefore the triumvirate of Facebook, Instagram and Twitter spring to mind.
In 2020 and beyond social marketers will shift sights elsewhere and therefore the presumably candidate immediately is TikTok, the phenomenally young upstart phenomenon that has inundated the social world. Side by side you’ve got the respectable Reddit. TikTok has 800 million active users and it’s growing. Younger audiences are shifting from Facebook to TikTok.
4. NO BLAH
People want something interesting, fresh and interesting and social marketers go blue within the face pushing blah blah and more blah that folks simply don’t want. No wonder TikTok with its extremely brief but telling videos is so popular. So, from blah, we attend such short-form videos and animations to interact the community. TikTok is only video-based and therein lies a lesson for 2020 social marketing: More videos, please. YouTube is that the new mecca.
5. USER AND COMMUNITY-GENERATED CONTENT
For how long and the way many stories are you able to press on your pages? it might get boring. Instead, the trend is to let users tell their stories and reward them for doing so. Try it. it’s the “other people’s effort” principle in action. aside from happier interaction, this sort of involvement could generate positive reviews about your brand.
6. EMPLOYEES MATTER
The mad chase of the customer has slackened a touch . Businesses find a valuable asset they need been sidelining thus far which is employees. 75% of employees trust employers but are employers repaying the trust and letting them do their bit for the brand on social media? Employers, hopefully, will specialise in making it easy for workers to participate in social media chatter through advocacy programs.
7. CUSTOMER SERVICE
In recent times over 28% of consumers use social media for service related queries with the corporate . 30% said they found it convenient and 23% say they get prompt attention at any time. So, going forward in 2020, emphasize customer services and, importantly, “care” within the COVID-19 era.
8. POST COVID-19 LIKELY SCENARIO OF SOCIAL MARKETING
Genuinely or otherwise, companies are going to be forced to point out more concern for people, their health condition, their economic status and overall wellbeing with sales taking a backseat. If you are doing not, you then encounter as heartless and money-driven. Expect social marketers to think up strategies that drip with the goodness of humanity.
9. MORE OFFERS, BETTER TERMS
The accent shifts from time-limited offers to long period redemption offers and more incentives. you are doing not have a choice. Plus, companies will need to show more readiness to allocate budgets for social services or to assist those in need and make social media presence a platform to facilitate such assistance. It becomes our duty. it’s not only for customers. it’s also for vendors, dealers, retailers, and employees.
10. MOTIVATING PEOPLE
Governments might not be during a position to assist . People will help people. Social marketing could do with motivational stories that promote aid and assistance from companies also as individuals. Let people tell and share heart-rending and heart-warming stories. Instagram does this and has over 500 million active daily stories users.
Social media marketing experts are probably thinking hard about trends that might have shaped their strategies in normal times. However, these aren’t normal times. The COVID-19 era trend should likely see a changing trend within the use of social marketing.