Everyone in Dee’s town thinks her handmade soap is one-of-a-kind — your skin will never feel softer than after using the vanilla lavender variety. So, Dee decided to expand her business and open an Amazon Store. The problem? nobody is buying her soap.
If you’re like Dee and struggling to urge Amazon sales, you almost certainly need program optimization (SEO).
Amazon SEO revolves around optimizing or updating your product listings to extend their visibility or placement in Amazon search results. once you rank higher in Amazon search results, you’ll often earn more sales because more shoppers find and buy your products.
If you’re able to start with SEO for Amazon, keep reading because this post answers:
What is Amazon SEO?
How does Amazon rank products in search results?
How am i able to rank higher on Amazon?
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What is Amazon SEO?
Amazon SEO is that the practice of optimizing your product listings for Amazon’s ranking algorithm, A9. These optimizations include using keywords (or search terms) during a product listing’s title, uploading high-quality photos, setting competitive prices, and more.
Learn More About SEO for Amazon
How to Optimize Your Amazon Listings for SEO
The Seller’s Guide to Amazon Listing Optimization
How Does Amazon’s Ranking Algorithm Work?
6 Helpful SEO Tips for Your Amazon Listings
8 Best Practices for selecting Amazon Keywords
47+ Tips for Increasing Amazon Sales With SEO
How Much Does Amazon SEO Cost?
How does Amazon’s ranking algorithm work?
If you’re conversant in Google’s ranking algorithm, Amazon’s ranking algorithm, A9, works similarly.
Like Google, A9 works to deliver the simplest , most relevant results to shoppers. meaning , when someone searches “cold brew kitchen appliance ,” Amazon delivers an inventory of well-reviewed, competitively priced coffee brewers.
Amazon search results kitchen appliance
Amazon determines which product listings are relevant to a user’s search by using its ranking algorithm. This algorithm looks at several various factors , including ones associated with user behavior, like if someone who did an equivalent search purchased the merchandise .
If your company wants to seem at the highest of search results for searches associated with your product, Amazon SEO may be a must. albeit you’ve got an excellent product, like Dee, you would possibly struggle to sell it if people can’t find your product — and they’re not getting to dig through pages of search results to seek out it.
Especially because only 30% of Amazon shoppers visit the second page of search results.
Which factors matter most to ranking on Amazon?
According to Amazon, if you would like to maximise your product listing’s visibility, you ought to focus on:
Optimizing product listing titles with relevant search terms or keywords
Uploading high-quality product images, especially for your product’s main or primary image
Updating product listing descriptions and features with helpful and detailed information
Generating positive, genuine reviews without incentives
Overall, most optimizations for Amazon SEO specialise in your product listing. If you’ll build an informative and descriptive listing that targets the foremost relevant (and lucrative) keywords, you’ll not only rank higher on Amazon but also generate more sales from Amazon.