Day after day, the search engines are becoming smarter and are ready to sort the user’s query during a fraction of a second. Be it an easy question associated with the weather outside or a sci-fi query, search engines, especially Google, are snappy in providing answers with the assistance of feature snippets.
For the unversed, a featured snippet may be a quick, brief but complete answer to a user’s query. It appears on the search page within the sort of a box. With these featured snippets, a user gets a fast answer to his question without having to click on an internet site and look for the solution . to realize this special feature on your website or blog, you would like to perform featured snippet SEO.
What is Google Featured Snippet?
Google is one among the highly used search engines leveraged by billions of individuals . If we mention the online , there are many websites with billions of pages. When a user searches for a question , it becomes Google’s responsibility to point out more relevant and update results.
To filter the simplest results, Google uses quite 600 factors to rank the content to point out you the highest 10 relevant search results to your query. to form the search results more relevant and quick to the users, Google introduced featured snippets. Under this special feature, Google automatically pulls relevant data from an indexed website to showcase it to the visitors.
Google featured snippets that are useful in terms of SEO benefits. First, if your website is ranking a featured snippet for a keyword, there are 8% more chances that users will click on your website’s URL as it’s appearing top of all the opposite search results. And, secondly, there are high chances that your website will rank twice within the organic search results — one within the featured snippet and other within the top 10 search results. to require a competitive edge over others optimizing the web site to earn more snippets is very recommended.
Benefits of Google Featured Snippet?
Google featured snippet brings you plenty of SEO benefits for your website. Optimizing your website leveraging advanced featured snippet SEO techniques, you’ll easily dominate the search results.
Featured Snippet SEO
No matter how competitive the niche is, featured snippets are the sole key to unlock sheer SEO benefits to drive more traffic and revenue. Following are a number of the key benefits of Google featured snippet:
A ton of organic traffic
More Authority in your niche
Leverage benefits from the voice search
A Ton Of Organic Traffic:
If your site is correctly SEO optimized, you’ll enjoy thousands of tourists per month or maybe hebdomadally or day. As you appear on the ‘position zero’ meaning about the primary ranking website, you own the primary organic search page results.
More Authority In Your Niche:
To dominate your competitors, featured snippets are among the foremost straightforward ways of doing this. People pay thousands of dollars to rank on #1 position but with a featured snippet, you’ll build your authority by appearing over everyone without spending anything.
Leverage Benefits From The Voice Search:
As of 2020, quite 40% of individuals use voice commands to seek out quick answers. Interestingly, Google picks the solution from an internet site that’s having a featured snippet. By performing a featured snippet SEO, you’re also optimizing your site for the continued voice search trend.
Tips for Ranking in Google Featured Snippet
With numerous lucrative benefits of getting a featured snippet, everybody wishes to possess as many as possible for his or her site. very first thing first — You can’t intentionally create them but you’ll optimize your website for achieving one. Here are some well-researched tips for ranking in Google featured snippet:
Always optimize your blog with data and listicles
Try to are available the primary top 10 results
Use the hidden opportunity
Keyword Optimization and formatting
Always Optimize Your Blog With Data And Listicles:
The first thing you would like to try to to is specialise in creating valuable content that has some data to back the content. While writing content, if you’ll add some numbers, percentage or ratio; the probabilities are high that Google will fetch a paragraph from your website for an enquiry query.
Understand how the whole google featured snippet works. you’ll notice that search engines are always trying to map a visitors’ question with a relevant answer. If you’ve got written a paragraph with a subheading for instance , “what are the most parts of a watch?”, Google will fetch that paragraph to offer users relevant data.
So, the primary thing that’s important — Always specialise in solving the user’s problem to urge highlighted within the search results. Using subheadings in question format always helps in gaining a featured snippet.
Try To are available the primary Top 10 Results:
When reverse-engineering the results from the search page is performed, it had been found that Google will only show the end in the snippet if the web site is ranking within the highest to look results for that specific keyword.
The very first tip which will earn you a snippet may be a higher ranking than your competitors. this is often because the method of getting featured within the search results starts with coming within the top 10 organic search results. To optimize your blogs for appearing within the top results, you would like to perform in-depth competitive research on why they’re coming within the search results.
By employing a good website audit tool, you’ll easily find the entire blueprint on why they’re ranking higher or less than you. inspect how they’re writing their blog and what quite formatting they need done on their blog to supply better value to the visitors.
Use The Hidden Opportunity:
The next ultimate tip for ranking within the featured snippet is to explore the hidden ranking opportunity for your next content. If your competitor is ranking for a keyword, you’ll create better content to outperform other competition.
The concept is extremely simple — The more updated and arranged the content, more are the probabilities for getting featured within the search results. Content length always plays a serious role in getting featured. once you analyze other ranking websites, you’ll find that the typical word count of those blogs is around 1500-3000 words. the rationale why long blogs are always preferred by the program is that they struggle to unravel all user queries on an equivalent blog.
Long-form content that’s backed with updated facts, figures and data is all you would like to dominate the Google featured snippet. By making content in such how will assist you solve every user query during a better way and search engines are always trying to find such content.
Keyword Optimization And Formatting:
Now come to the opposite two of the important factors. First is that the keyword optimization and second is that the formatting. Keyword optimization isn’t almost the density or location of keyword placement, it’s quite that.
The search bots are becoming smarter day by day and just by stuffing the keywords forcefully within the content won’t work. you would like to write down content that organically blends the keyword in your content piece. aside from using direct match keywords, attempt to put more specialise in broad search keywords and long-tail keywords to grab the user’s attention within the content.
For example, if you’re writing a blog on ‘top 10 SEO companies in India‘, you’ll create more creative headings around it like ‘How to seek out top 10 SEO companies in India‘, otherwise you also can break the keyword to feature more content in it.
If you run a corporation or a digital agency, attempt to be more active on other content platforms that are YouTube. once you create a video for your new blogs, you double up your chances of stepping into the featured snippet. aside from text, the table Google also supports video snippets and therefore the clip is typically taken from YouTube. And, one more reason for creating is video is a smaller amount competition. cover the range for your topic during a much broader way.
These were a number of the well-researched and tested Google’s featured snippet SEO tips which will definitely assist you in earning a featured snippet for your blog. Always specialise in creating valuable content for your audience.
Types of Featured Snippets:
Coming to the kinds of featured snippets, there are mainly three sorts of snippets that serves an equivalent purpose but in several ways. inspect the various sorts of snippets:
A paragraph sort of snippet is that the commonest one. In this, google pulls an entire paragraph from an internet site that fulfills the visitor’s search query. for instance — If you look for ‘Number of restaurants in Australia’, you’ll find a fast paragraph taken from an internet site .
Second, comes the list sort of snippet, during which Google tries to unravel the visitor’s query by showing some kind of data that’s either within the form or ordered number or within the sort of bullets. These sorts of snippets are generally ranked to those websites that have articles in listicle format and supply quick data.
The table form is employed to showcase a set of knowledge during a simplistic way. for instance , if a user is checking out a series of knowledge in his query, the probabilities are that Google will fetch data from an internet site that has the info organized following a correct schema markup.
As we are moving towards digitalization, video snippets are the most well liked within the trends. If Google finds a relevant video to the search query, the entire YouTube video appears on the spot.
Conclusion — Start Featured Snippet SEO Now
Start optimizing your blogs consistent with the above criteria and tips to spice up your chances in earning one for your blog. It’s not that very difficult. All you would like to specialise in creating valuable content for your visitors with updated information. Drive quality traffic to your website leveraging this amazing feature.