svssIf you Google for an inventory of SEO tools, you’ll see there are almost 200 options on the market now.

All of them differ in features, amounts and sources of knowledge , and, definitely, prices. But which of them does one really need? And, most significantly , does one need to hand over many dollars a month, or is there how to chop the costs?

Today we’ll explore 8 of the simplest free keyword research tools. Each of them most closely fits a selected keyword research task and does the work no worse than their paid alternatives.

1. Rank Tracker
To find the foremost ample list of keyword variations and analyze their SEO profitability.

When to use:

Your best SEO keywords are often not the foremost obvious ones. to seek out real keyword gems, you would like to dig out all the possible variations from multiple data sources.

And this is often where Rank Tracker comes in especially handy with 23 different keyword research tools inside it:

Suggestions from Google, Bing, Yahoo, and Amazon;
Google Ads Keyword Planner and Google Search Console integration;
Database of all SEO keywords your competitors rank for;
Long-tail keyword and question generator;
Popular misspellings and permutations;
And more.
Using the tools one by one, you get the foremost ample list of keyword ideas. More thereto , you’ll analyze the keywords’ traffic potential and check how fierce their SEO competition is. This allows you to focus the SEO efforts on what takes the smallest amount effort to usher in the foremost traffic.

Free version:

Even though the tool features a more feature-rich paid version, the 100%-free version is completely enough for keyword research. It allows you to use all the research tools and analyze the keywords’ traffic potential.

2. Google Search Console
To discover “low-hanging fruit” traffic growth opportunities for your current keywords.

When to use:

Google Search Console is that the place to research your current SEO keywords with their average Google positions, impressions and CTRs.

Looking through this data may be a good way to seek out unexpected SEO shortcuts. for instance , if your URL currently ranks on page two or three, Google already considers it pretty relevant for the keyword. and therefore the URL might need just a touch SEO boost to storm onto page one and begin bringing you tons more traffic.

Or you might notice that a number of your page-one ranking keywords underperform in terms of clicks (have low CTRs). a touch tweaking of their SERP snippets or adding the Schema markup could work wonders here.

Free version:

Google Search Console is liberal to use.

3. Google Ads Keyword Planner
To decide which keywords to focus on with SEO and PPC.

When to use:

For some keywords, low ad bids make it reasonable to easily purchase keyword clicks with PPC. For others, overly expensive clicks mean you would like to convert the traffic with SEO.

So, before starting out any program marketing campaign, you would like to separate your keyword list between SEO and PPC targeting. and therefore the best place to seem for the needed data is, obviously, Google Ads Keyword Planner.

The tools shows you search volumes, cost-per-click data, advertiser competition and seasonal traffic fluctuations, beat one place. And it even allows you to estimate the potential PPC spends in your niche.

Free version:

The tool may be a free one. However, confine mind that unless you’re already spending enough money in Google Ads campaigns, your search volume analysis is restricted to ranges (rather than exact search volumes). And you would possibly need another tool (like Rank Tracker) for more precise search volume analytics.

4. AnswerThePublic
To find popular questions for featured answers and voice search optimization.

When to use:

With Google’s ability to raised understand tongue , searchers got wont to phrasing their queries as questions instead of separate words. And with the increase of voice search, the trend got even further.

Making your content answer exact searcher’s questions is one among the key aspects of your voice search success. Plus, question based content features a bigger chance of compressing into Google’s featured answers or the so-called “position 0” results.

The quickest and easiest method to seek out popular questions associated with your business niche is AnswerThePublic – a no brainer tool that mixes your main keywords with various question words (like who, what, why, etc.).

Along with questions, you’ll also get a couple of “preposition” keywords (when your seed keyword is combined with another word via a preposition) and “comparisons” (like “your keyword vs another keyword”).

Free version:

AnswerThePublic is liberal to use.

5. Keyword Tool Dominator
To find keywords from Amazon, Etsy and Ebay.

When to use:

The way your customers search Google differs from the way they search Amazon. In fact, they Google for places to buy at, and search Amazon for the products they buy .

So, for you as an Amazon vendor, it isn’t getting to be quite enough to easily research SEO keywords for Google. you would like to possess your listing optimized for Amazon search and Amazon keywords even as well.

A nice tool to dig through the Amazon database is Keyword Tool Dominator. the sole thing to stay in mind is that there’s no thanks to check Amazon’s search volumes. What you get may be a plain keyword ideas list.

Free version:

Without a paid license, you’ll only make three requests to every of the databases (eBay, Amazon, Etsy) each day .

6. Google Trends

To find the proper keywords for your local business.

When to use:

Quite obviously, user search patterns differ between countries. But, more surprisingly, the trends also vary considerably from region to region.

Google Trends is here to assist you identify city/location specific search volume variation. Just have the tool compare two synonymic queries to ascertain how misleading a rustic level keyword analysis might be for an area biz.

For instance, consistent with Google Trends, albeit “personal injury lawyer” is that the hottest search request throughout most of the US states, in Tennessee and New Mexico you’re way more happy when optimizing for “personal injury attorney”.

Another no smaller use-case is tracking down your keywords’ seasonal fluctuation and having the ability to reliably predict how this or that keyword goes to perform in it’s high and low seasons.

Free version:

Google Trends is liberal to use.

7. Google Correlate
To pull unexpected keyword ideas from adjacent niches.

When to use:

When thinking of seed keywords for your business, most likely you’ve already listed the foremost obvious ideas. Say, it comes as no surprise you flower delivery shop should target all types of “local florist” and “roses delivery” variations.

But Google Correlate helps you check out your keyword list at a replacement , unexpected angle, identifying the words, whose seasonal interest fluctuations correlate thereupon of your main keywords.

For the flower delivery example, our main keywords are in correlation with other female present delivery services: chocolate delivery, dipped strawberries then on. And albeit those don’t have anything to try to to together with your biz, you’ll probably utilize them in content targeting for holidays like St. Valentine’s Day.

Free version:

Google Correlate is liberal to use.

8. Keywords Everywhere
To analyze keywords while you’re browsing.

When to use:

Keywords Everywhere may be a free browser add-on, which allows you to analyze keywords while simply browsing Google, Bing, YouTube and other websites.

Whenever you begin typing into the search box, search volumes are added to all or any the keywords you see in Autocomplete suggestions. On the SERPs themselves, a box with new keyword ideas is embedded on the right-hand side of the page, in order that you’ll fill in your keyword list without actually leaving Google.