Are you getting to develop an application for your business but not yet decided where to launch your app first?
There are two primary platforms where the bulk of users are downloading apps. Users with iOS devices can download applications from the Apple App Store, whereas Android users can download from Google Play Store.
However, the instant you opt to develop an application for your business, you’ll immediately land in never-ending controversy, that platform you ought to build your first app in 2020?
No matter how fantastic your app development idea is or how long you’re taking to develop an app or what features your application is offering, to realize success it’s essential to settle on the proper operating platform to launch your app.
Whether you select to develop your app first for Android or iOS, confine mind that the success of your app depends upon the downloads. Even the simplest apps of this planet seem to fail if there are not any downloads.
So before you opt the simplest platform to submit your application, you would like to require the time for correct research. and therefore the forecast from Statista, reveals that Google Play Store downloads are growing at a better rate than iOS.
Hey, hold on! Before you directly plan to launch your app on the Google Play Store, it’s worth to know that six factors assist you choose from Google Play VS App Store:
Understand Your Audience
The complexity of App Development
The popularity of the App Store
App Maintenance Cost
Let’s understand each point intimately to form the proper decision:
Understand Your Audience
When it involves launching your mobile app, it’s essential to understand your market. Imagine how it’ll be feeling once you go hunting within the forest where no wild animals are available to shoot? i do know you’ll feel depressed and always want to hunt within the forest filled with animals! Right?
However, actually , finding the proper area isn’t the sole thing you would like to know; you furthermore may got to understand what sort of animal you would like within the forest.
This is exactly what you would like to understand when choosing the simplest platform for your application.
Let’s break our audience in further three parameters to form the proper decision:
Geolocation: Decide whether you would like to focus on a worldwide audience or a specific area over the map? If you aim to focus on the worldwide market, then clearly the Google Play Store is that the best choice because it dominates the worldwide market where iOS doesn’t even substitute the competition. Besides, if you’re mainly targeting North America, then Apple Play Store is that the ideal choice for you because within the U.S., 41% of iOS users have higher annual income than Android users and potential to shop for your app.
Age Factor: consistent with Business Insider, users with iOS devices are younger and better educated people within the age brackets of 18 to 25 years. So if you’re launching an app like dating apps, social networking app or chatting app, then iOS are often a superb platform for you.
Gender: Since the iOS app interface is sort of easier and faster than Android, therefore, it’s mostly preferred by females. So if you’re launching a cooking app, recipe app or workout app, then it might be a superb choice to launch on Apple’s App Store.
In a Nutshell: Before you hire iOS App Developer, confirm your app development concept suits well with the parameters of the Android or iOS market.
Feature Sets: Closed Ecosystem or Open-source Ecosystem
Closed Ecosystem or Open-source Ecosystem
The feature set is directly associated with the functionality of the appliance . therefore the choice platform is somewhere depending upon the codes get written for the event .
While Apple is restricted to a closed-ecosystem, it means a developer has got to write code for a device-specific application by adhering to Apple’s ecosystem. Apple App Stores provide entries to those apps that use Apple’s features. On the opposite hand, Android is an open-source ecosystem where developers have all the liberty to customize and modify the app with the features that their users want to access. this suggests , if you hire an Android App Development Company to launch your app on the Google Play store, you don’t got to hop on various hoops.
In a Nutshell: Being an Open-source Ecosystem, Google Play Store offers you more flexibility to customize your app with the selection of features. Still, the closed ecosystem of iOS ensures more security and stability.
Of course, who doesn’t want to earn money through the application? But, when comparing the Android apps with iOS apps, you’ll see the clear difference between the iOS and Android users within the below graph.
Android users are less willing to buy applications than iOS users, so you’ll consider launching your Android app with in-app ads to monetize it.
Let’s consider some more factors to ascertain the monetization difference between iOS and Android.
iOS App users are likely to buy apps. Still, when it involves “Utility Apps” like fitness apps, calculators, transportation schedules, music-making apps, then Google Play Store takes the momentum.
No doubt, shopping apps generate the foremost revenue. As compared to North America, Asian users spend 40% more on in-app purchases.
No matter whether you’re trying to monetize your app with subscriptions, in-app purchases or with in-app ads, no platform can defeat Apple’s app store. However, as Android apps are growing, you never know when Google Play Store overtakes the App store in terms of app monetization.
In a nutshell: If your primary goal is to earn money, it’s clear that Apple’s App Store generates twice as revenue generated by Google Play Store.
The complexity of the App
Developing an app for Android is more complicated than iOS as developers got to confirm they’re compatible with the platform, and there are not any bug and crash issues while running even on the older operating systems.
Did you recognize why Apple users like better to spend a high amount on apps and devices than Android devices? Yes, they only want to access the newest version of the software to enjoy hassle-free user experience. On the opposite hand, Android users are slower to adopt the newest releases on operating systems. Even 50% of Android users are running operating systems which are around two years old.
In a Nutshell: If you would like to interact your users longer and wish improvisation in an app, then it’s worthwhile to seem for iOS App Development Services and target Apple App Store.
The popularity of the OS
Popularity of the OS
There is no denying this incontrovertible fact that both operating Platforms(OP) have different markets.
While Apple devices are known for his or her high performing apps which are completely secured with the Closed ecosystem, therefore, iOS apps became a primary choice of the company sector.
On the opposite hand, Android apps are liberal to install and straightforward to access on multiple devices; therefore, they dominate the worldwide market share.
In a Nutshell: the selection of the operating systems depends on the sort of app, if you’re targeting a company sector, then it’s worth launching on Apple’s App Store, whereas utility apps are best to start out on Google Play Store.
App Maintenance Cost
As we’ve discussed above, users with iOS devices stay updated and like to urge their hands on the newest versions, so if you’re getting to launch your app on iOS, you would like to rent iOS Developer. they’re going to make frequent changes within the app to form it compatible with the remake of operating systems.
Rest, if you select to launch your app on Android platform, still you would like to rent an Android app developer to form sure your app is bug-free and compatible enough to run on old operating systems with none crash issues.
In a Nutshell: Since iOS apps required frequent updations within the app, therefore, the app maintenance cost are going to be above Android apps.
Over To You Now
The only aim of this post is to guide you with the factors that inherit play once you got to decide which platform you ought to prefer to launch your app first in 2020.
Rest, there’s no guide or definitive answer to which platform is best to launch your first app as every business or startup has its own unique needs and goals that favour one or the opposite .
Android app development is a superb option to target the local market through a Google Play Store, whereas iOS apps are useful to monetize through Apple’s App Store.
However, as a rule of thumb, hunt down the services of the Mobile App Development Company to style an app which will assist you reach your targeted audience and permit you to maximise revenue.