Here is that the harsh truth, if you’re not ranking in Google’s top 10 results for your target keywords, your website might also be invisible on Google.
According to HubSpot, 75% of searchers never go past the primary page of search results — this is often why it’s so essential to rank on the primary page of Google.
There are several strategies and techniques you’ll follow to rank higher on Google, but if you do not get the fundamentals right, your chances of ranking on page 1 of Google are minimal.
By following SEO best practices, you’ll be laying the groundwork for your site to extend its visibility in search. Once you’ve got laid the groundwork, you’ll advance to more advanced keyword research and link building strategies.
In this article, i will be able to be sharing the 9 SEO best practices that you simply should follow to realize higher search rankings in 2020. here are 5 SEO Best Practices That You Should know in 2021
1. Align Your Content with Search Intent
Search intent (also called “user intent”) is that the purpose behind every search query. Understanding and satisfying search intent is Google’s ultimate priority. Pages that rank on the primary page of Google have all passed Google’s litmus test on search intent.
For instance, take a glance at the search results for “how to form oatmeal cookies.”
The top search results are blog posts or videos, not eCommerce pages selling oatmeal cookies. Google understands that folks who are giving this specific search are looking to find out , to not buy.
On the opposite hand, top search results for a question like “buy oatmeal cookies” are eCommerce pages. Because during this case, Google understands that folks are in buy mode. Therefore, the highest results don’t include links to cookie recipes.
2. Write a Compelling Title Tag and Meta Description
Your page title and meta description are two of the foremost important meta tags on your page. Let’s cover title tags first.
Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.
According to Google:
“Titles are critical to giving users a fast insight into the content of a result and why it’s relevant to their query. It’s often the first piece of data wont to decide which result to click on, so it is vital to use high-quality titles on your sites .”
Search engines like Google typically display the primary 50-60 characters of a title. Google will display the complete title to your page as long as you retain your title tag under 60 characters.
Here are another best practices to stay in mind while creating title tags:
Include your target keywords.
Write a title that matches search intent.
Avoid creating duplicate title tags.
Avoid keyword stuffing.
Keep it descriptive but concise.
The second most vital meta append a page is that the meta description. A meta description may be a brief summary of a page in SERPs it displayed below the title tag.
3. Optimize Your Images
Images play an important role in improving the user experience of tourists on your site. likelihood is that you spend tons of your time selecting the proper images to reinforce your blog posts, product pages, and other important pages on your site.
But does one spend an equal amount of your time optimizing the pictures on your site? When used the proper way, images can contribute to your site’s overall SEO and boost organic traffic. Below are four belongings you can do to optimize your images.
4. Optimize Your Page Speed
If your site takes an extended time to load, you’re getting to have tons of frustrated users, and your rankings will drop.
There are several free tools which will assist you to check your page speed, including Google’s very own PageSpeed Insights; you’ll find out how to enhance your Google PageSpeed Insights score here on SEMrush. 5 SEO Best Practices That You Should know in 2021
The tool I like to recommend for this task is GTMetrix. This free tool provides insights on your page speed and provides recommendations on the steps you’ll fancy improving your load time.
5. Improve the User Experience on Your Website
Google keeps an in-depth eye on how users behave together with your content. As such, user experience is one of the key factors in improving your search rankings.
Page speed plays an important role in improving the user experience of tourists on your site (see #4).