The difference between Traditional Marketing and Digital Marketing is straightforward .

Traditional marketing uses offline channels, while digital marketing uses online Digital channels. a standard marketing campaign, for instance , may use billboards, radio ads,television ads, flexis and news stories, while a digital marketing campaign may use social media, blog posts, videos and emails to market a business and its offerings.

Digital Marketing

Digital Marketing

Why Digital Marketing is important?

For companies today, Digital marketing matters because it offers:
1. Reaches People Where They Spend Their Time and Money
2. More Targeted audiences
3. Levels the Playing Field for Small Business
4. Can Be Hyper Personalized
5. High Advanced Analytics
6. Easy to Adapt
7. Best Return on investment
Digital marketing offers multiple online marketing strategies
With online marketing, your company can pick from a variety of tactics, including:

SEO
PPC
Content marketing
Conversion rate optimization (CRO)
Social media marketing and advertising
And more..

You have options, which isn’t the case when using traditional marketing. With traditional marketing, you’ve got fewer choices. you simply have a few of channels available, like radio, print, and TV, and lots of of those channels are expensive, which limits your choices further.

Choosing to use Internet marketing gives your company access to a variety of strategies. you’ll pick those that match your business, goals, and target market the simplest , which helps you maximize the impact of online marketing on your bottom line.

Compared to traditional marketing, online marketing is extremely cost-effective. If you advertise online, whether on social media, websites, or search engines, you set your budget and bid for ad space. you’ve got complete control over what proportion you spend, which isn’t the case when buying an ad .

 

Plus, you’ll stop your strategy at any time. If you launch a PPC campaign, as an example , and see that it isn’t performing, you’ll plow ahead and pause that campaign. as compared , once you purchase an ad , you’ve got it for that entire duration, whether it works or not.

For example, with online marketing, you’ll use targeting options like:

Age
Location
Interests
Marital status
Hobbies
Device
And more

These targeting options can assist you amplify the opposite benefits of digital marketing, like its cost-effectiveness. If you launch a PPC campaign, for instance , you’ll use targeting options like location and device to focus your ads on users presumably to convert, like by visiting your brick-and-mortar store.

 

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