Did you recognize that building a beautifully-designed SEO website is often even as important to look at engine rankings as site architecture and knocking out high-quality content?
SEO friendly blog design
It’s true. But what exactly do you have to concentrate on? to assist you, I’ve put together an inventory of ten elements permanently blog design that also is proven to assist your program rankings.
1. Keep important content above the fold
This is pretty standard, and a few would even argue that it’s not that important since people are trained to scroll, but in my very own tests and therefore the tests of others, I’ve seen it proven over and once again. So, keep important information in those top 768 pixels. Research has shown that folks do scroll, but they really spend 80% of their time above the fold and only 20% below.
This brings us to the subject of sliders, which are pretty popular. I’m not a lover of sliders because they have a tendency to confuse the user. When a user arrives on a page and therefore the land above the fold is dominated by a slider, the hunt is on.
That’s never an honest user experience.
Instead, if you opt to use a slider, confirm that its position is justified. In other words, confirm that a slider is that the most vital thing you would like a user to see/do when he or she arrives at your website/blog.
For example, it’d be justified to use a slider to feature your top products or top content on a site. It’s justified on Entrepreneur:
But notice how the user stays in complete control. that’s another essential factor you want to confine your mind when creating a slider.
In the case of Quick Sprout, the important information is two-fold: the newest blog post and therefore the call-to-action for a free report. So, always determine what’s the only purpose of the page…and then confirm it’s above the fold.
2. Keep the number of links on a page under 100
While Google recommends that you simply keep the number of links on a page under 100, this is often not for search purposes, but for design and user experience purposes. In fact, Matt Cutts published a page on the brink of 200 links thereon.
Why does Google recommend you limit the number of links to 100? It wont to be that Google would only index up to 100 kilobytes of a page…that equaled to about 100 links. Now Google can easily index a page much larger than that.
So, what happens if you opt to put quite 100 links on a page? Google might crawl you and appearance at you wish a spammer.
However, what you are doing could be legitimate, and having over 100 links, as Cutts does, also can work if it’s justified. therein case, you’ll only expire a limited amount of PageRank because there are plenty of links thereon the page.
How the user experiences the page is more important lately than PageRank or pure SEO measures, so limiting 100 links to a page may be a good idea.
3. Create hub pages
One of the simplest ways to urge your content out of the archives and delivering SEO value to your site is by creating a hub page of your best content.
For example, you’ll divide content into beginner, novice, and expert advice on a specific topic then link to all or any of that content on one page. you’ll also break it down by themes like Problogger does on its Archive page:
Why is that this important? for 2 reasons: it’s important for user experience, but it also gives your old pages new life, thus bringing a sluggish low-performing page copy to look engine significance.
4. Limit your ad space
It’s plain and simple: when it involves designing your blog for awesome SEO, you’ve needed to limit the number of ads you employ. If you don’t, you’ll hamper your load time, which can hurt your traffic.
From a user standpoint, people despise ads and provide thumbs right down to sites with too many of them. If you absolutely must use ads, then check out your analytics to work out the highest two or three highest-performing ads, then cut the remainder.
5. Design your site for speed
Next, you’ll want to gauge your site speed. It’s been shown that users who can search faster are happier. In fact, Google acknowledged that slowing down search results by as little as 400 milliseconds will actually reduce the number of searches by over half a percent.
In the SEO realm, however, speed isn’t the maximum amount of a crucial signal because of the relevance of a page is. But like with most things online, when it involves speed, problems can accumulate. So, you would like to repair as many of them as you most likely can, speed being one among them.
How fast is your site? Use Google’s Page Speed tool. this is often what I came up with once I tested Quick Sprout:
The report, which takes but five seconds to get (maybe more on larger sites), showed me recommendations that ranged from experimental to high priority. I don’t realize you, but I find that very helpful.
Another tool to live the speed of your site is the Site Performance page inside Webmaster Tools. you’ll determine how people use your site around the world, what quiet reaction time they need on the location, what monthly trends are, and proposals on improving site speed.
Since the sole expense to enhance your site speed is what proportion of sweat you invest, it pays to try to do it.
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